Panasonic (brand)

Panasonic
パナソニック
Product type Electronics brand
Owner Panasonic Corporation
Country Japan
Introduced 1955
Related brands National
Markets Worldwide
Website panasonic.net

Panasonic (パナソニック Panasonikku) is the principal brand name of the Japanese electronics manufacturer Panasonic Corporation. The company sells a wide range of products under the brand worldwide, including plasma and LCD televisions, DVD and Blu-ray Disc recorders and players, camcorders, telephones, vacuum cleaners, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers (under the sub-brand Toughbook), CD players and home stereo equipment, fax machines, scanners, printers, electronic white-boards, electronic components and semiconductors.

The brand uses the marketing slogan "A Better Life, A Better World".

History

The Panasonic brand was created by Matsushita in 1955 for the Americas region because the National brand, which was its principal brand in its home market of Japan, was already registered by others.[1] The Panasonic brand was created from the elements "pan" - meaning "all" or "bread" - and "sonic" - meaning "sound" - because it was first used for audio equipment.[1] Panasonic also sold the first bread machine.[2]

On January 10, 2008, Matsushita announced that it intended to change the company name to Panasonic Corporation.[3][4] The proposal to change the company's name was approved at the firm's annual shareholder's meeting on June 26 and the name took effect from October 1, 2008. In parallel the "National" brand, which had been used by the company in Japan for non-audio/visual products (mostly home appliances), was phased out and replaced with the Panasonic brand by March 2010.[4]

References

  1. 1 2 "Brand History". Panasonic Corporation. Retrieved 3 June 2012.
  2. ↑ See the case study of the breadmaker's development, as an example of knowledge management and innovation, in Nonaka, I. and Takeuchi, H. (1995), The Knowledge-Creating Company, Oxford University Press.
  3. ↑ "What's In A Name For Matsushita". Forbes. 11 January 2008. Retrieved 3 June 2012.
  4. 1 2 "Matsushita confident rebranding will boost its global standing". The Japan Times. 26 February 2008. Retrieved 3 June 2012.
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