Fujifilm

Fujifilm Holdings Corporation
Fujifuirumu Kabushiki-kaisha
富士フイルム株式会社
Public
Traded as TYO: 4901
Industry Document solutions
Digital imaging
Medical imaging
Cosmetics
Founded January 20, 1934 (1934-01-20)
Headquarters Midtown West, Tokyo Midtown
Akasaka, Minato, Tokyo, Japan
Area served
 Worldwide
Key people
 Shigetaka Komori
(Chairman and CEO)
Shigehiro Nakajima
(President and COO)
Products Digital imaging and photographic materials, equipment and services, cosmetics
Revenue ¥ 2492.6 billion (2015)[1]
¥ 137.1 billion (¥118.6 attributable to FUJIFILM Holdings) (2015)[1]
Number of employees
 79,235 (consolidated, as of March 31, 2015)[1]
Website www.fujifilm.com

Fujifilm Holdings Corporation, (富士フイルム株式会社 Fujifuirumu Kabushiki-kaisha), better known as Fujifilm or simply Fuji, stylized as FUJiFILM, is a Japanese multinational photography and imaging company headquartered in Tokyo.

Fujifilm's principal activities are the development, production, sale and servicing of business document solutions, medical imaging and diagnostics equipment, cosmetics, optical films for flat panel displays, optical devices, photocopiers and printers, digital cameras, color film, color paper, photofinishing equipment, photofinishing chemicals, graphic arts equipment and materials.

History

20th century

Former Fujifilm logo

Fuji Photo Film Co., Ltd. was established in 1934 with the aim of being the first Japanese producer of photographic films. Over the following 10 years, the company produced photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the optical glasses, lenses and equipment markets. After the Second World War, Fuji Photo diversified, penetrating the medical (X-ray diagnosis), printing, electronic imaging and magnetic materials fields. In 1962, Fuji Photo and U.K.-based Rank Xerox Limited (now Xerox Limited) launched Fuji Xerox Co., Ltd. through a joint venture.

From the mid-1950s, Fuji Photo accelerated the establishment of overseas sales bases. In the 1980s, Fuji Photo expanded its production and other bases overseas, stepping up the pace of its business globalization. Meanwhile, Fuji Photo developed digital technologies for its photo-related, medical and printing businesses.

Like its rival Eastman Kodak which dominated in the US, Fuji Photo enjoyed a longtime near-monopoly on camera film in Japan. By becoming one of the title sponsors of the 1984 Los Angeles Olympics (an opportunity that Kodak passed on), offering cheaper camera film, and establishing a film factory in the US, Fuji gained considerable market share there, while Kodak had little success in penetrating Japan. In May 1995, Kodak filed a petition with the US Commerce Department under section 301 of the Commerce Act arguing that its poor performance in the Japanese market was a direct result of unfair practices adopted by Fuji. The complaint was lodged by the US with the World Trade Organization. On January 30, 1998, the WTO announced a "sweeping rejection of Kodak's complaints" about the film market in Japan.[2][3]

21st century

The new millennium witnessed the rapid spread of digital technology in cameras. Demand for photographic films plunged in line with the growing popularity of digital cameras. In response, Fuji Photo implemented management reforms aimed at effecting drastic transformation of its business structures. Even as early as the 1980s, the company had foreseen the switch from film to digital, so "it developed a three-pronged strategy: to squeeze as much money out of the film business as possible, to prepare for the switch to digital and to develop new business lines." While both film manufacturers recognized this fundamental change, Fuji Photo adapted to this shift much more successfully[2] than Eastman Kodak (which filed for bankruptcy in January 2012). Fuji Photo's diversification efforts also succeeded while Kodak's had failed; furthermore Kodak built up a large but barely profitable digital camera business that was undone quickly by smartphone cameras.[2]

In September 19, 2006, Fujifilm announced[4] plans to establish a holding company, Fujifilm Holdings Corp. Fujifilm and Fuji Xerox would become subsidiaries of the holding company. A representative of the company reconfirmed its commitment to film, which accounts for 3% of sales.[5]

Subsidiaries

Fuji Xerox is a joint venture between Fujifilm and Xerox Corporation of North America. Fujifilm bought Sericol Ltd., a UK-based printing ink company specializing in screen, narrow web, and digital print technologies in March 2005.[6]

Fujifilm de México is a Fujifilm subsidiary in Mexico that sells Fujifilm products since 1934 and has been recognized as one of The Best Mexican Companies (Las Mejores Empresas Mexicanas) from 2012 to 2015, a recognition promoted by Banamex, Deloitte México and Tecnológico de Monterrey.[7]

Company interrelation

Products

A Fujifilm blimp
A 100-foot tin of 16 mm Fujifilm
Fujifilm FinePix F30 camera
Fujifilm FinePix S5000

Photographic film

Cameras and lenses

Other

Fujifilm Instax mini cameras

See also

References

  1. 1 2 3 "Fujifilm Annual Report 2010" (PDF). Fujifilm Holdings Corporation. p. 6-7. Retrieved 2016-05-10.
  2. 1 2 3 "Technological change: The last Kodak moment?". The Economist. 2012-01-14. Retrieved 2014-02-07.
  3. ↑ "The Kodak - Fuji Rivalry |Business Strategy Case Studies|Business Strategy Articles". Icmrindia.org. 2013-11-14. Retrieved 2014-02-07.
  4. ↑ New Management Structure for Fujifilm Group Starts on October 1
  5. ↑ Fuji Photo to diversify, shift to holding company system | The Japan Times Online
  6. ↑ Fuji Photo Film Acquires Sericol Group of the United Kingdom
  7. ↑ "Empresas Reconocidas - Las Mejores Empresas Mexicanas". Mejoresempresasmexicanas.com. Retrieved 2016-06-13.
  8. ↑ Everything but the kitchen sink
  9. ↑ "Fuji Astia 100F Slide Film Review". Nathangriffin.com. Retrieved 2014-02-07.
  10. ↑ "Awards：GOOD DESIGN | 富士フイルムのデザイン". design.fujifilm.com. Retrieved 2015-12-29.
Wikimedia Commons has media related to Fujifilm.
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