Television in India

Television in India is a huge industry which has thousands of programs in many languages. The small screen has produced numerous celebrities. More than half of all Indian households own a television.[1] As of 2012, the country has a collection of over 823 channels of which 184 are pay channels.[2][3]

History

Terrestrial television in India started with the experimental telecast starting in Delhi on 15 September 1959 (official launch date) with a small transmitter and a makeshift studio. The regular daily transmission started in 1965 as a part of All India Radio. The television service was extended to Bombay and Amritsar in 1972. Up until 1975, only seven Indian cities had a television service. Television services were separated from radio in 1976. National telecasts were introduced in 1982. In the same year, color TV was introduced in the Indian market. Indian small screen programming started off in the early 1980s. At that time there was only one national channel Doordarshan, which was government owned. The Ramayana and Mahabharata (both Indian spiritual and mythological stories) were the first major television series produced. This serial notched up the world record in viewership numbers for a single program. By the late 1980s more and more people started to own television sets. Though there was a single channel, television programming had reached saturation. Hence the government opened up another channel which had part national programming and part regional. This channel was known as DD 2 later DD Metro. Both channels were broadcast terrestrially.

PAS-1 and PAS-4 are satellites whose transponders help in the telecasting of DD programs in half the regions of the world. An international channel called DD International was started in 1995 and it telecasts programs for 19 hours a day to foreign countries-via PAS-4 to Europe, Asia and Africa, and via PAS-1 to North America.

TV Programs: The eighties was the era of Doordarshan with shows like Hum Log (1984),Wagle Ki Duniya (1988), Buniyaad (1986–87) and comedy shows like Yeh Jo Hai Zindagi (1984), Mythological dramas like Ramayan (1987–88) and Mahabharat (1989–90) glued millions to Doordarshan and later on Baywatch, The Sword of franky and Chandrakanta. Hindi film songs based programs like Chitrahaar, Rangoli, Superhit Muqabla crime thrillers like Karamchand, Byomkesh Bakshi. Shows targeted at children include Divyanshu ki Kahaniyan, Vikram Betal, Malgudi Days, Tenali Rama.

It is also noted that Prabir Roy, had the distinction of introducing colour television coverage in India in February - March (1982) during the 1st Nehru Cup which was held at Eden Gardens, Kolkata with 5 on-line camera operation, long before Doordarshan started the same during the Delhi Asian Games in November 1982.

Television channels and networks

The central government launched a series of economic and social reforms in 1991 under Prime Minister Narasimha Rao. Under the new policies the government allowed private and foreign broadcasters to engage in limited operations in India. This process has been pursued consistently by all subsequent federal administrations. Foreign channels like CNN, STAR TV and private domestic channels such as Zee TV, ETV and Sun TV started satellite broadcasts. Starting with 41 sets in 1962 and one channel, by 1995, TV in India covered more than 70 million homes giving a viewing population of more than 400 million individuals through more than 100 channels.

There are at least five basic types of television in India: broadcast or "over-the-air" television, unencrypted satellite or "free-to-air", Direct-to-Home (DTH), cable television, and IPTV.

Over-the-air and free-to-air TV is free with no monthly payments while Cable, DTH, and IPTV require a monthly payment that varies depending on how many channels a subscriber chooses to pay for. Channels are usually sold in groups or a la carte. All television service providers are required by law to provide a la carte selection of channels.

Broadcast television

In India, the broadcast of free-to-air television is governed through state-owned Prasar Bharati Corporation, with the Doordarshan group of channels being the only broadcaster. As such, cable television is the primary source of TV programming in India.and then private channels were started since about 1995.

Cable television

As per the TAM Annual Universe Update - 2015,[4] India now has over 167 million households (out of 234 million) with television sets, of which over 161 million have access to Cable TV or Satellite TV, including 84 million households which are DTH subscribers. Digital TV households have grown by 32% since 2013 due to migration from terrestrial and analog broadcasts. TV owning households have been growing at between 8-10%. Digital TV penetration is at 64% as of September 2014. The growth in digital broadcast has been due to the introduction of a multi-phase digitisation policy by the Government of India. An ordinance was introduced by the Govt. of India regarding the mandatory digitization of the Cable Services. According to this amendment made in the section 9 of the Cable Television Networks (Regulation) Amendment Ordinance, 1995, the I&B ministry is in the process of making Digital Addressable System mandatory. As per the policy, viewers would be able to access digital services only through a set top box (STB).[5] It is also estimated that India now has over 823 TV channels covering all the main languages spoken in the nation.

Star TV Network introduced five major television channels into the Indian broadcasting space that had so far been monopolised by the Indian government-owned Doordarshan: MTV, STAR Plus, Star Movies, BBC, Prime Sports and STAR Chinese Channel. Soon after, India saw the launch of Zee TV, the first privately owned Indian channel to broadcast over cable followed by Asia Television Network (ATN). A few years later CNN, Discovery Channel and National Geographic Channel made their foray into India. Later, Star TV Network expanded its bouquet with the introduction of STAR World India, STAR Sports, ESPN, Channel V and STAR Gold.

With the launch of the Tamil Sun TV in 1992, South India saw the birth of its first private television channel. With a network comprising more than 20 channels in various South Indian languages, Sun TV network recently launched a DTH service and its channels are now available in several countries outside India. Following Sun TV, several television channels sprung up in the south. Among these are the Tamil channel Raj Television and the Malayalam channel Asianet, both launched in 1993. These three networks and their channels today take up most of the broadcasting space in South India. In 1994, industrialist N. P. V. Ramasamy Udayar launched a Tamil channel called GEC (Golden Eagle Communication), which was later acquired by Vijay Mallya and renamed as Vijay TV. In Telugu, Telugu daily newspaper Eenadu started with its own channel called ETV in 1995 later diversified into other Indian languages. The same year, another Telugu channel called Gemini TV was launched which was later acquired by the Sun Group in 1998.

Throughout the 1990s, along with a multitude of Hindi-language channels, several regional and English language channels flourished all over India. By 2001, international channels HBO and History Channel started providing service. In 1999–2003, other international channels such as Nickelodeon, Cartoon Network, VH1, Disney and Toon Disney entered the market. Starting in 2003, there has been an explosion of news channels in various languages; the most notable among them are NDTV, CNN IBN and Aaj Tak. The most recent channels/networks in the Indian broadcasting industry include UTV Movies, UTV Bindass, Zoom, Colours, 9X and 9XM. There are several more new channels in the pipeline, including Leader TV.

Conditional access system

CAS or conditional access system, is a digital mode of transmitting TV channels through a set-top box (STB). The transmission signals are encrypted and viewers need to buy a set-top box to receive and decrypt the signal. The STB is required to watch only pay channels.

The idea of CAS was mooted in 2001, due to a furore over charge hikes by channels and subsequently by cable operators. Poor reception of certain channels; arbitrary pricing and increase in prices; bundling of channels; poor service delivery by Cable Television Operators (CTOs); monopolies in each area; lack of regulatory framework and redress avenues were some of the issues that were to be addressed by implementation of CAS

It was decided by the government that CAS would be first introduced in the four metros. It has been in place in Chennai since September 2003, where until very recently it had managed to attract very few subscribers. It has been rolled out recently in the other three metros of Delhi, Mumbai and Kolkata.

As of April 2008 only 25 per cent of the people have subscribed the new technology. The rest watch only free-to-air channels. As mentioned above, the inhibiting factor from the viewer's perspective is the cost of the STB.

Analog switchover

The Ministry of Information and Broadcasting issued a notification on 11 November 2011, setting 31 March 2015 as the deadline for complete shift from analogue to digital systems. In December 2011, Parliament passed The Cable Television Networks (Regulation) Amendment Act to digitise the cable television sector by 2014.[6][7] Chennai, Delhi, Kolkata, and Mumbai had to switch by 31 October 2012.[8] The second phase of 38 cities, including Bangalore, Chandigarh, Nagpur, Patna, and Pune, was to switch by 31 March 2013. The remaining urban areas were to digitise by 30 November 2014 and the rest of the country by 31 March 2015.[9]

Phase
(planned date) 		City/Region Date of switchover†
Phase I
(31 October 2012) 		Delhi 31 October 2012
Mumbai 31 October 2012
Kolkata 15 January 2013
Chennai Not completed
Phase II
(31 March 2013) 		38 cities in 15 states 31 March 2013
Phase III
(30 September 2014) 		All remaining urban areas 31 March 2016
Phase IV
(31 December 2014) 		Rest of India 31 December 2016

†Indicates the date when analogue signals were switched off and not necessarily the date when 100% digitisation was achieved.

Phase I

From midnight on 31 October 2012, analogue signals were switched off in Delhi and Mumbai. Pirated signals were available in parts of Delhi even after the date.[10] In Kolkata, on 30 October 2012, the state government refused to switch off analogue signals citing low penetration of set-top boxes (STBs) required for receiving digital signals. The I&B Ministry did not push for switching off of analogue signals in Kolkata. After approximately the Centre estimated that 75% of Kolkata households had installed STBs, the ministry issued a directive to stop airing analogue channels in some parts of the city beginning 16 December and completely switch off analogue signals after 27 December.[11] On 17 December 2012, the West Bengal government openly defied the directive and stated that it would not implement it.[12] The state government then announced that it would extend the deadline to 15 January 2013.[13][14][15] The I&B ministry had initially threatened to cancel the license of multi system operators (MSOs) in Kolkata if they did not switch off all analogue channels. However, the ministries softened their stand following a letter from MSOs, explaining how it they were sandwiched between divergent orders from the Central and State Governments.

In Chennai, the deadline was extended twice to 5 November by the Madras High Court.[16] The extension was in response to a petition filed by the Chennai Metro Cable TV Operators Association (CMCOA), who argued at the beginning of November that only 164,000 homes in Chennai had the proper equipment, and three million households would be left without service.[17] When a week later only a quarter of households had their set-top boxes, the Madras High Court further extended the deadline to 9 November. The Ministry of Information and Broadcasting stated that it would allow an additional extension to 31 December.[18][19] As of March 2013, out of 3 million subscribers, 2.4 million continued to be without set-top boxes.[20]

A similar petition, filed by a local cable operator (LCO), to extend the deadline in Mumbai was rejected by the Bombay High Court on 31 October 2012.[21]

Phase II

In the second phase, 38 cities in 15 states had to digitise by 31 March 2013. Of the 38, Maharashtra has 9 cities, Uttar Pradesh has 7 and Gujarat has 5.[22][23][24]

About 25% of the 16 million households covered did not have their equipment installed before the deadline. Secretary Uday Kumar Varma extended a 15-day grace period.[7] The I&B ministry estimated that as of 3 April 2013, 25% of households did not have set-top boxes.[25] Enforcement of the switchover varied from city to city.[26] Vishakhapatnam had the lowest rate of conversion to the new system at 12.18 per cent. Other cities that had low figures included Srinagar (20 per cent), Coimbatore (28.89 per cent), Jabalpur (34.87 per cent) and Kalyan Dombivli (38.59 per cent).[27]

Satellite television

As of 2012, over 823 TV satellite television channels are broadcast in India. This includes channels from the state-owned Doordarshan, News Corporation owned STAR TV, Sony owned Sony Entertainment Television, Zee TV, Sun Network and Asianet. Direct To Home service is provided by Airtel Digital Tv, BIG TV owned by Reliance, DD Direct Plus, DishTV, Sun Direct DTH, Tata Sky and Videocon D2H. Dish TV was the first one to come up in Indian Market, others came only years later.

Tata Sky Dish India

These services are provided by locally built satellites from ISRO such as[28] INSAT 4CR, INSAT 4A, INSAT-2E, INSAT-3C and INSAT-3E as well as private satellites such as the Dutch-based SES, Global-owned NSS 6, Thaicom-2 and Telstar 10.

DTH is defined as the reception of satellite programs with a personal dish in an individual home. As of December 2012, India had roughly 54 million DTH subcribers.

DTH does not compete with CAS. Cable TV and DTH are two methods of delivery of television content. CAS is integral to both the systems in delivering pay channels.

Cable TV is through cable networks and DTH is wireless, reaching direct to the consumer through a small dish and a set-top box. Although the government has ensured that free-to-air channels on cable are delivered to the consumer without a set-top box, DTH signals cannot be received without the set-top box.

India currently has 7 major DTH service providers and a total of over 54 million subscriber households in as of December 2012. DishTV (a ZEE TV subsidiary), Tata Sky, Videocon D2H, Sun Network owned ' Sun Direct DTH', Reliance Digital TV, Bharti Airtel's DTH Service 'Airtel Digital TV' and the public sector DD Direct Plus. As of 2012, India has the most competitive Direct-broadcast satellite market with 7 operators vying for more than 135 million TV homes. India overtook the USA as the world's largest Direct-broadcast satellite market in 2012.[29]

The rapid growth of DTH in India has propelled an exodus from cabled homes, the need to measure viewership in this space is more than ever; aMap, the overnight ratings agency, has mounted a peoplemeter panel to measure viewership and interactive engagement in DTH homes in India.[30]

Internet Protocol Television (IPTV)

There are currently five IPTV Platforms available for Subscription in India in the main cities as Broadband Internet penetration is confined to urban areas of the country, They are

  • 185 TV channels on various basic and premium packages
  • 40 TV channel Catch up TV service
  • 250 Hour Personal Video Recorder
  • A 5000+ Hour Movie Library
  • Digital Radio and Karaoke Service

The service is available to MTNL and BSNL Broadband Internet customers.

Programming

The typical Indian soap opera is by-far the most common genre on Indian television. Fiction shows (which also includes thriller dramas and sitcoms) are extremely popular among Indian audiences, as they reflect real family issues portrayed in a melodramatic fashion.

There are thousands of television programs in India, all ranging in length, air time, genre and language. The Hindi television industry is by far the biggest. However, some have much greater influence on the audiences, and therefore make the annual list of the best Hindi shows. The present status follows:

List of Top five Hindi GEC television shows in India (Week 24,2016)

Source: Barc India[31]

Rank Series Genre Network Air date Air time Impressions (000s)
1 Kavach...Kaali Shaktiyon Se Horror Colors Since 11 June 2016 Sat-Sun 8:00PM IST 10958
2 Ye Hai Mohabbatein Indian soap opera Star Plus Since 03 December 2013 Daily 7:30PM IST 10431
3 Jodha Akbar Historical fiction Zee Anmol 18 June 2013 – 07 August 2015 (Zee TV) Daily 08:30PM IST (Zee Anmol) 9333
4 Saath Nibhaana Saathiya Indian soap opera Star Plus Since 03 May 2010 Daily 7:00PM IST 9150
5 Kumkum Bhagya Indian soap opera Zee TV Since 15 April 2014 Daily 9:00PM IST 9122

Audience metrics

Television metrics in India have gone through several phases in which it fragmented, consolidated and then fragmented again.

DART

During the days of the single channel Doordarshan monopoly, DART (Doordarshan Audience Research Team) was the only metric available. This used the notebook method of recordkeeping across 33 cities across India.[32] DART continues to provide this information independent of the Private agencies. DART till this date is the only rating system that still measures audience metrics in Rural India.[33]

TAM & INTAM

In 1994, claiming a heterogeneous and fragmenting television market ORG-MARG introduced INTAM (Indian National Television Audience Measurement). Ex-officials of DD (Doordarshan) claimed that INTAM was introduced by vested commercial interests who only sought to break the monopoly of DD and that INTAM was significantly weaker in both sample size, rigour and the range of cities and regions covered.[34]

In 1997, a joint industry body appointed TAM (backed by AC Nielsen[35]) as the official recordkeeper of audience metrics.[34] Due to the differences in methodology and samples of TAM and INTAM, both provided differing results for the same programs.

In 2001, a confidential list of households in Mumbai that were participating in the monitoring survey was released, calling into question the reliability of the data.[34][36][37] This subsequently led to the merger of the two measurement systems into TAM.[38] For several years after this, in spite of misgivings about the process, sample and other parameters, TAM was the de facto standard and monopoly in the audience metrics game.[39]

aMap

In 2004, a rival ratings service funded by American NRI investors, called Audience Measurement Analytics Limited (aMap) was launched.[40][41][42] Although initially, it faced a cautious uptake from clients, the TAM monopoly was broken.

What differentiates aMap is that its ratings are available within one day as compared to TAM's timeline of one week.[41]

Broadcast Audience Research Council

An even newer industry body called the Broadcast Audience Research Council seeks to set up an almost real-time audience metrics system. Plans for this was announced in March 2008 and work is said to be in progress.[42][43]

See also

References

  1. ↑ Bajaj, Vikas (2007-02-11). "In India, the Golden Age of Television Is Now". The New York Times. ISSN 0362-4331. Retrieved 2015-07-23.
  2. ↑ 23.77 mn DTH subscribers by June 2010: Trai Business Standard
  3. ↑ Menon, Vinod Kumar (17 January 2012). "Is this the end of cable mafia?". Mid Day.
  4. ↑ (TAM), Television Audience Measurement. "TAM Annual Universe Update" (PDF). TAM India. Retrieved 26 March 2016.
  5. ↑ "Digitization of Cable TV: Way ahead for Indian Television - Early Times Newspaper Jammu Kashmir". earlytimes.in. Retrieved 2015-07-23.
  6. ↑ Cable TV Digitization: Everything you need to know - LCD TVs | Plasma TV & Televisions | ThinkDigit Features. Thinkdigit.com.
  7. 1 2 15-day grace period to get TV set-top box. Hindustan Times (4 April 2013).
  8. ↑ "Questions raised over I&B ministry's digitisation numbers". Business Standard. 29 October 2012.
  9. ↑ "TV signals to go digital by 2015". The Times of India. 4 February 2011.
  10. ↑ "Kolkata fails to meet the digitisation deadline for the 3rd time". Mediamughals.com.
  11. ↑ "Kolkata will finally enter the digitisation grid from 28th December". Mediamughals.com.
  12. ↑ "Minister attacks Centre on cable digitization". The Times of India. 18 December 2012.
  13. ↑ "Mamata government defers cable TV digitization date yet again". The Times of India. 8 January 2013.
  14. ↑ "Cable TV digitisation deadline for Kolkata extended to January 15 - LCD TVs | Plasma TV & Televisions | ThinkDigit News". Thinkdigit.com.
  15. ↑ "Bengal Ignores Dec. 27 Deadline for Digitization". Indiawest.com. 8 January 2013.
  16. ↑ "TV digitization deadline ends, Chennai gets relief - Times of India". Timesofindia.indiatimes.com. 1 November 2012.
  17. ↑ "Madras high court extends TV digitization date in Chennai by 5 days". The Times of India. 1 November 2012.
  18. ↑ S. Bridget Leena (6 November 2012). "Madras HC extends Chennai digitization deadline". Livemint.
  19. ↑ "Madras HC to hear digitisation case on Friday - CNBC-TV18". Moneycontrol.com. 6 November 2012.
  20. ↑ .THE TIMES OF INDIA
  21. ↑ Bombay High Court rejects plea on shifting digitisation deadline. Business Standard (31 October 2012).
  22. ↑ "I&B sets March 31 deadline for 38 more cities to go digital - Times of India". Timesofindia.indiatimes.com. 7 November 2012.
  23. ↑ Digitisation: Countdown begins for Phase II. Business Standard (6 November 2012).
  24. ↑ PTI (6 November 2012). "I&B ministry plans for phase II of cable TV digitisation". The Hindu.
  25. ↑ No extension of deadline in 2nd phase of digitization: Tewari. Zeenews.india.com.
  26. ↑ Cable digitisation: Govt allows grace period of 15 days. Zeenews.india.com.
  27. ↑ TV Digitisation: Consumers can utilise transition period of 10 to 15. Ibnlive.in.com (3 April 2013).
  28. ↑ "Indiantelevision dot com's Satellites over India". Indiantelevision.com. Retrieved 6 September 2008.
  29. ↑ "Thinking blue sky - Business Today - Business News". Businesstoday.intoday.in. 8 August 2010.
  30. ↑ aMap secures Tata Sky DTH audience measurement biz And Recently Videocon has launched D2H Indiantelevision.com
  31. ↑ http://www.barcindia.co.in/statistic.aspx
  32. ↑ Identity and Consumerism on Television in India AEJMC Archives
  33. ↑ DART report shows DD scoring high among rural audiences. Indiantelevision.com.
  34. 1 2 3 Why is TRP a contentious issue? Screen India
  35. ↑ Company Profile tamindia.com
  36. ↑ How real is Tam/Intam rating? The Times of India
  37. ↑ TRP rating: The slip is showing Business Standard via Rediff.com
  38. ↑ Security Check: TAM, INTAM Try To Ensure Data Sanctity Express cricket
  39. ↑ Quibbles apart, TAM is only currency industry can use indiantelevision.com
  40. ↑ New TV rating system to challenge TAM monopoly The Times of India
  41. 1 2 aMap brings TV ratings online Hindu Business Line
  42. 1 2 Ratings cos fight for market share Business Standard
  43. ↑ rival to stare TAM in eyeball Financial Express

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